(2 votes, average: 4.50 out of 5)
Did anyone here get a #Winterwarmer gift from Orange in the UK this week? Orange ran a one week Twitter campaign offering to cheer up just about anyone in London, Birmingham, Manchester and Brighton, by delivering scarves and huge hot chocolates to people who’s friends had tweeted #Winterwarmer with their @name… The Orange vans then tracked down the details of each persons location, and stopped by to hand out the hot chocolate and branded scarves.
That’s another great little social play by the guys at Poke London.
[...] כללי? מה הייתם משפרים? חלק מהפוסט פורסם במקור בבלוג Digital Buzz Blog photo used under Creative Commons by rosauraochoa [...]
[...] Orange: #Winterwarmer Twitter Campaign | Digital Buzz Blog. LikeBe the first to like this post. [...]
I had a play with the winter warmer activity – fun. My friend Rich got a lovely scarf, and overall the activity was nicely designed but there were a little few things that could perhaps have been evolved / should be included if they do something similar again: http://digitaltreasuretrove.blogspot.com/2011/01/winter-warmer-twitter-fun-with-orange.html
[...] This post was mentioned on Twitter by Rich Nadworny, toddindependent. toddindependent said: RT @rnadworny: campaign by Poke for Orange: If u tweeted #winterwarmer someone found u and gave chocolates and scarves http://bit.ly/i6g2F7 [...]
[...] DigitalBuzzBlog Related content: 5 Unterschiede zwischen Twitter und dem größten chinesischen Microblogsdienst [...]
[...] 5. Orange’s #WinterWarmer Orange ran a one week Twitter campaign offering to cheer up just about anyone in London, Birmingham, Manchester and Brighton, by delivering scarves and huge hot chocolates to people whose friends had tweeted #Winterwarmer with their @name… The video below shows how the campaign worked: (Source: Digital Buzz Blog) [...]
[...] 5. Orange’s #WinterWarmer Orange ran a one week Twitter campaign offering to cheer up just about anyone in London, Birmingham, Manchester and Brighton, by delivering scarves and huge hot chocolates to people whose friends had tweeted #Winterwarmer with their @name… The video below shows how the campaign worked: (Source: Digital Buzz Blog) [...]