If you didn’t catch it about a week ago, Orange was running a cool little campaign called Predict-A-Chick on TheFeed, streaming a live hatchling lab of about 17 numbered chicken eggs that would become a real-time guessing game for “First to Hatch” and even things the “Loudest Tweeter”…
You could make your predictions and then watch the action live via a number of camera streams! I love the concept and the actual campaign played out brilliantly! You can still catch them live here on Orange’s “The Feed”. Another great campaign from the guys at Poke London. (thanks Jonathan)
Love this idea. Would love to know what kind of traction this got and what media spend promoted it.
Hi Katy,
Thanks, glad you liked it. If you email me at rosie@pokelondon.com I can give you some more information on the campaign.
Thanks,
Rosie.
Thanks Rosie
Feel free to post some stats in the comments here if you like too! I’m sure everyone would love to know some of the finer details…
How many people lodged a guess? .etc
This could possibly be the cutest way to gamble away all your money.
Thanks Aden
We had almost 9000 guesses – with over 300 people guessing two out of four questions correctly.
[...] subscribe to the RSS feed for updates!Last week Aden posted a nice like campaign from Orange ‘Predict-A-Chick‘ and this week they have just launched My Royal Plate which is a fun little campaign that [...]
[...] 1.) Picking up Chicks: Orange, the UK’s coolest tech and mobile company, ran an interactive campaign last week called Predict-a-Chick. In the good-natured guessing game, visitors to the site were encouraged to predict which numbered egg would hatch first or guess the heaviest chick. Winners got prizes, lovers of fuzzy cute things got to ooh and ahh and Orange scored some major traffic to its site. Well done! [...]