Holler London and Olmeca Altos Tequila have teamed up for a neat little webisode series that takes us behind the scenes in Mexico to learn a little more about how that magic drink is made. Perfectly timed too, as I’m up to Turtle’s tequila business that is going crazy in Entourage season 7!
Webisodes are probably under utilised in this industry to date, but customers love to learn how their favorite drink is made, and after all, a large percentage of liquor marketing is about telling the story and history of the brand. The video is pretty raw, more of an exploration that a showcase, check out the YouTube channel and let me know what you think?
