Olla Condoms: Unexpected Babies Social Play

Tue, Nov 29, 2011
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This is a pretty interesting social play from Olla Condoms in Brazil, and while I probably wouldn’t recommend a campaign like it for any brand, I think the idea is kinda neat at the very core.

Targeting young guys, Olla Condoms set about creating hundreds and hundreds of fake Facebook profiles, setup with the names of the targeted guys, with the addition of “Jr” and a baby photo… They then set about “friend requesting” those guys from the fake profiles, hoping to create some interesting reactions and raise awareness at the same time. Created by Age Isobar Sao Paulo.

It’s a shame that the fake Facebook profiles didn’t take the story to the next level, I think a single, straight sell kinda missed the mark, but I’d love to hear your thoughts?

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