Comments on: Old Spice Sends Personal Twitter Video Replies

By: Triumph of the Underdogs: How 5 Brands Made It Happen | Extranet Factoring

Triumph of the Underdogs: How 5 Brands Made It Happen | Extranet Factoring — Sat, 07 Jan 2012 12:40:30 +0000

[...] today’s digital age, companies can harness more diverse tactics. (Who didn’t catch the Old Spice viral video campaign a couple of years [...]

By: Triumph of the Underdogs: How 5 Brands Made It Happen | Sulvo

Triumph of the Underdogs: How 5 Brands Made It Happen | Sulvo — Sat, 07 Jan 2012 09:58:15 +0000

[...] today’s digital age, companies can harness more diverse tactics. (Who didn’t catch the Old Spice viral video campaign a couple of years [...]

By: Old Spice Challenge – Fabio challenges Isaiah, Mano-a-mano: #oldspice #Fabio « FJNicholas

Tue, 26 Jul 2011 13:04:54 +0000

[...] and Facebook and as Weidens and Kennedy (the Ad Agency responsible) proved with their follow up Twitter campaign, they know how to nail digital. So in true Isaiah style, the challenge was accepted with that near [...]

By: Alexandra Wheeler om Starbucks sociala strategi | Digital marknadsföring | Adam Hassan

Wed, 27 Apr 2011 12:12:54 +0000

[...] och är/har vart rankade som #1 inom online engagemang, #1 på Facebook och #1 på Twitter (tills OldSpice seglade ikapp). Fröken Wheeler ger i presentationen insikt om hur Starbucks bredde vägen med [...]

By: Twitter Turns Five Today! Are You Using Your 140 Characters Effectively? – The Buzz Bin

Mon, 21 Mar 2011 18:48:51 +0000

[...] Haiti and most recently the Japan earthquake to a great comeback for a forgotten brand name like Old Spice, Twitter has been a key ingredient to the success of several campaigns. On the occasion of [...]

By: Intelligence in Advertising « Bookzilla

Intelligence in Advertising « Bookzilla — Sun, 02 Jan 2011 19:09:52 +0000

[...] to things that affect/pertain to him or her, and Old Spice hit the marketing jackpot when they used Twitter to send individual video responses to their followers’ [...]

By: “Leading Resources Examining Starbucks Social Success” | KJKeef's Blog

Mon, 06 Dec 2010 21:52:07 +0000

[...] having been ranked #1 in online engagement, #1 on Facebook and the #1 Tweeted brand (until OldSpice came along I’d say!), this presentation by Alexandra provides insights on how Starbucks paved [...]

By: The Ad Campaign You Wish Your Ad Campaign Smelled Like « Dan's Blog

The Ad Campaign You Wish Your Ad Campaign Smelled Like « Dan's Blog — Mon, 22 Nov 2010 20:55:14 +0000

[...] all though. Old Spice quickly and hilariously responded to user comments from their pages with video replies starring said spokesperson. My personal favorite is this one, where a commenter has a monumental [...]

By: Best / most talked about TV ads – 2010 | Spotlight Ideas

Best / most talked about TV ads – 2010 | Spotlight Ideas — Fri, 17 Sep 2010 15:52:11 +0000

[...] Bnet – Huffington Post – Reuters – MSN – BrandWeek – AdWeek – Ads of the World – Digital Buzz – Mumbrella – Entrepreneur.com – Reel SEO – Read Write Web – ClickZ – [...]

By: Sowing the SEEyDs of doom? « Motley, Punting & Shiller

Sowing the SEEyDs of doom? « Motley, Punting & Shiller — Thu, 19 Aug 2010 11:09:38 +0000

[...] to produce fast-turnaround video responses to Twitter questions despite the phenomenal success of the Old Spice campaign , I don’t expect to see repeats of the SEEyD/ClemengerBBDO collaboration any time [...]

By: Hazel

Hazel — Wed, 28 Jul 2010 16:12:52 +0000

Great Video!

By: Case Study: Starbuck’s Digital & Social Media Strategy « The Morph Explorer

Wed, 28 Jul 2010 03:50:03 +0000

[...] having been ranked #1 in online engagement, #1 on Facebook and the #1 Tweeted brand (until Old Spice came along I’d say!), this presentation by Alexandra provides insights on how Starbucks paved [...]

By: akshay

akshay — Tue, 27 Jul 2010 11:42:58 +0000

BRAVO!

By: Starbucks Social Strategy Keynote | Digital Buzz Blog

Starbucks Social Strategy Keynote | Digital Buzz Blog — Mon, 26 Jul 2010 12:41:29 +0000

By: dotcomchick

dotcomchick — Fri, 16 Jul 2010 17:17:52 +0000

Kudos to the marketing people at oldspice for coming up with this. It’s relativly simple idea but absolutely genius. This is truly new media.

By: Tyrone Tellis

Tyrone Tellis — Fri, 16 Jul 2010 09:23:52 +0000

Totally mind blowing only thing is Aden this time I didn’t find out about it from you first!

Adage was the new breaker anyway thanks for the info.insight and entertainment over the year(s)!

Keep it up mate!

Tyrone

By: Prson

Prson — Thu, 15 Jul 2010 14:44:30 +0000

I totally agree. What a campaign.

I only wonder if it has actually shifted any more bottles of Old Spice. Anyone know?

By: Miguel Gonzalez

Miguel Gonzalez — Thu, 15 Jul 2010 14:05:34 +0000

Yes it’s a brilliant campaign. The caveat in my mind is seeing the buzz focus on the campaign and its character not the brand. The finesse is in stoking the buzz without losing Old Spice in the hype.

By: Something Interesting » 2010 » July » 15

Something Interesting » 2010 » July » 15 — Thu, 15 Jul 2010 09:50:27 +0000

[...] This is a great way to get users involved in your brand and seems to be working extremely well for them. No more old Check out a full write up here. [...]

By: Anais

Anais — Thu, 15 Jul 2010 03:56:28 +0000

Absolutely brilliant campaign – well done W+K!!!

By: Kyle

Kyle — Thu, 15 Jul 2010 01:39:40 +0000

AWESOME – I want to see more of this. But can someone explain the ROI in business $$$?

By: Nina

Nina — Wed, 14 Jul 2010 23:26:02 +0000

This is so brilliant! It keeps getting better – would love to know to what degree it was planned versus being responsive!

By: wayfarer

wayfarer — Wed, 14 Jul 2010 19:27:33 +0000

is it having an impact on sales?

By: Old Spice Sends Personal Twitter Video Replies

Old Spice Sends Personal Twitter Video Replies — Wed, 14 Jul 2010 15:18:30 +0000

[...] via digitalbuzzblog.com [...]

By: Aden Hepburn

Aden Hepburn — Wed, 14 Jul 2010 14:17:31 +0000

@Erez – bravo indeed

By: Erez

Erez — Wed, 14 Jul 2010 13:47:42 +0000

Bravo W+K , Bravo!

By: Aden Hepburn

Aden Hepburn — Wed, 14 Jul 2010 13:14:36 +0000

I couldn’t agree more Katy. I’ve been itching to post it all day, probably the best integrated campaign work I’ve seen…

By: Katy

Katy — Wed, 14 Jul 2010 13:11:48 +0000

I love this campaign, the quick responses are brilliant. Such a great idea, showing integration at it’s best!