Old Spice Launches ‘Twitch’ Real-Life Game

Tue, Apr 14, 2015
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Incase you don’t know, Twitch is like YouTube, but it is all live-streamed, featuring only multiplayer games for people to watch, with an audience over 50 million strong.

Last year, there was the internet phenomenon “Twitch Plays Pokémon” where over 6.5 million people played the game or watched the live-stream. And now, Old Spice thought it would be fun to create a real-life Pokémon as part of their new ‘Nature Adventure’ campaign, where they give full-control of a human being, to the Twitch audience, for 3 straight days, 24/7, where he is contractually obliged to do ANYTHING the internet wants him to do in forrest in which they’ve placed him.

Yes they did. You can check it out here. What do you guys think?

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