Old Spice: GPS Dream Runner Activation

Mon, Jun 13, 2016
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Old Spice recently tapped into a pop culture trend to challenge fans to dream something big, then run it (draw it), all powered by their Dream Runner mobile site, all in an effort to put their “Old Spice Hardest Working Collection” to the test.

While arguably millions of people around the world using Nike+ have been known draw different types of objects in their runs, Old Spice might just be the first to reward it. Check it out some of the creations here.

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