Old Spice recently tapped into a pop culture trend to challenge fans to dream something big, then run it (draw it), all powered by their Dream Runner mobile site, all in an effort to put their “Old Spice Hardest Working Collection” to the test.
While arguably millions of people around the world using Nike+ have been known draw different types of objects in their runs, Old Spice might just be the first to reward it. Check it out some of the creations here.
New post: “Old Spice: GPS Dream Runner Activation” https://t.co/eSFL76EM3v
Old Spice: GPS Dream Runner Activation https://t.co/JDtCMjj8ge
#RubikLife Old Spice: GPS Dream Runner Activation – Old Spice recently tapped into a pop culture trend to chall… https://t.co/Ae8e74jvIf
Old Spice: GPS Dream Runner Activation: Old Spice recently tapped into a pop culture trend to challenge fans … https://t.co/iqsrQvJduH
Old Spice: GPS Dream Runner Activation: Old Spice recently tapped into a pop culture trend to challenge fans … https://t.co/b4LXSYNNTK
Old Spice: GPS Dream Runner Activation: Old Spice recently tapped into a pop culture trend to challenge fans … https://t.co/ot9aTAIXy4
Old Spice: GPS Dream Runner Activation #iEDENlaCARTE https://t.co/l304w6N0SA
Old Spice: GPS Dream Runner Activation: Old Spice recently tapped into a pop culture trend to challenge fans … https://t.co/Bo21GuId3J
Old Spice: GPS Dream Runner Activation – Old Spice recently tapped into a pop culture trend to challenge fans t… https://t.co/GjKqpU1mS0
Based on Nike+ insight that people try to “run in shapes” Old Spice created an app… #WILDCARD @WPPStream https://t.co/N96TY1H1oy
Old Spice: GPS Dream Runner Activation https://t.co/5owWSgnT8z
Digital Buzz! Old Spice: GPS Dream Runner Activation – Old Spice recently tapped into a pop culture trend to ch… https://t.co/Yrl9UP4Jt1
ANewDomain Update Old Spice: GPS Dream Runner Activation – Old Spice recently tapped into a pop culture trend t… https://t.co/S25qvrBAXw
Old Spice: GPS Dream Runner Activation https://t.co/TJubrZbm4s
Old Spice: GPS Dream Runner Activation – Old Spice recently tapped into a pop culture trend to challenge fans t… https://t.co/bapLXpC2vn
Old Spice: GPS Dream Runner Activation – Old Spice recently tapped into a pop culture trend to challenge fans t… https://t.co/r1ePqhlrIO
My technology tip – Old Spice: GPS Dream Runner Activation – Old Spice recently tapped into a pop culture trend… https://t.co/2mS4RxQHlm
Old Spice: GPS Dream Runner Activation – Old Spice recently tapped into a pop culture trend to challenge fans t… https://t.co/gc5BhKEUZU
Old Spice: GPS Dream Runner Activation #strategysmedia #socialmedia https://t.co/ugkPQ4o3Eg
I always wanted to draw while I run #running #nikeplus @OldSpice https://t.co/6Ed4SmNT1V
Stuff that dreams are made of. Old Spice: GPS Dream Runner Activation https://t.co/UdTRqGrjPb