Old Spice: Save the World Advergame

Thu, Nov 22, 2012
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Perhaps the most ridiculous yet fantastic and halarious piece of 8-bit advergame madness I’ve seen this year, is this piece from Old Spice called ‘Dikembe Mutombo’s 4 1/2 Weeks to Save the World’ game which starts on YouTube and is played out on a microsite here. Weirdly, the entire thing is tied into a live streaming countdown of a machine carving out an ancient Mayan ring!

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