CP+B have just launched a new campaign for Old Navy called “The Booty Reader”, a cool online app that promises to reveal your denim destiny! It starts with a fortune teller asking you to choose three cards representing your daily life, and once you’ve chosen them, the app prompts you to activate your web cam (or upload photos – you can choose pre-made images too) to capture various angles of your booty during the app process so you can be fitted with the perfect denim. The app isn’t anything mind blowing, it’s not meant to be, but I think it’s a great take on a product finder… Click here to check out the Booty Reader.
This is the worst ad campaign I’ve ever seen. Earlier this year a mannequin was pregnant. That’s rich. I wonder if the creative team with The Gap are all there mentally. These ads show no intelligence, no creativity, are lackluster and foolish. They’d never bring me into the store.