Old Navy Gets In On The #Selfie Machine

Mon, Oct 27, 2014
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Undoubtedly, selfies were the creative trend for digital engagement ideas last year. We seemed to hit peak selfie (technically speaking) with the MegaFon MegaFaces installation at the Sochi games. An amazing piece of work:

Last week a similar idea appeared in a new Old Navy campaign. This begs the question, when is a derivative idea an appropriate and effective consumer engagement and when is it just a cheap copy? Personally, I quite like how Old Navy has simplified the technology into something more accessible and replicable. But there is still a feeling that we’ve seen it before. What do you think?

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