Do you remember the band that released that music video with them performing a song while moving around on Treadmills? Well, that video made them famous and now they are back with another YouTube release of their latest music video, and it’s already getting some serious attention online with almost 3 million views in it’s first few days!
Although their music is easy listening, the video is out of this world and shows how great video content, when released specifically online just seems to take off. It’s gone viral and I’d say will hit 5 million views by the weeks end.
The Making of No.1
The Making of No.2
The Making of No.3
The Making of No.4
What isn’t brought up here is why Ok Go made this SECOND video for “This Too Shall Pass”.
The reason for a second one is because their record label (EMI) won’t allow their fans to embed the original video (or any of their other video) from YouTube because EMI don’t want to lose their revenue stream from the ads being served on YouTube with this clip. YouTube also wont share revenue from ads in embedded videos.
So this is why Ok Go got State Farm Insurance to sponsor the production of this second video which they ARE allowed to embed!
[...] guys have a habit of creating highly shareable music videos, with their last one generating almost 30 million views on YouTube alone. So it was quite interesting to see them team up with Google to create an interactive HTML 5 [...]
[...] guys have a habit of creating highly shareable music videos, with their last one generating almost 30 million views on YouTube alone. They have now teamed up with Google to create an interactive HTML 5 experience as their [...]