You’ve probably seen an ad like this before… Say, the AXA Interactive Print Ad from late last year. Combining motion and sound with the background of a great print ad is still pretty rarely seen, but again, here is a great example of it working a treat, created by our friends at AlmapBBDO in Brazil.
It’s a simple combination that delivers a great experience for readers. Sure, it’s not completely seamless, but it’s adding another dimension for an audience that actually wants to interact with the brand or product. It’s also a great way to measure the performance of the ad. What do you think?