I’m really starting to enjoy what brands and agencies are doing with their YouTube channels of late, and this new campaign out for the New Zealand Army (created by Saatchi & Saatchi NZ) is right on the money in terms of platform engagement and experience. The team created a Sharpshooter game that challenges you to “Get What It Takes” through a series of shooting range missions that get increasingly harder and ridiculously addictive. I’m up to level 10 and pretty sure I’ll have to give up in a few mintues or I might just be playing this thing all night…!
Once you’ve completed the game, you’ll be able to explore a number of webisodes detailing fast tracked army training to show potential recruits just what it takes to become a soldier in the NZ Army. Click here to check out the campaigns site on YouTube.