(3 votes, average: 4.67 out of 5)
I’m really starting to enjoy what brands and agencies are doing with their YouTube channels of late, and this new campaign out for the New Zealand Army (created by Saatchi & Saatchi NZ) is right on the money in terms of platform engagement and experience. The team created a Sharpshooter game that challenges you to “Get What It Takes” through a series of shooting range missions that get increasingly harder and ridiculously addictive. I’m up to level 10 and pretty sure I’ll have to give up in a few mintues or I might just be playing this thing all night…!
Once you’ve completed the game, you’ll be able to explore a number of webisodes detailing fast tracked army training to show potential recruits just what it takes to become a soldier in the NZ Army. Click here to check out the campaigns site on YouTube.
http://work.badassembly.com/#668453/NZ-Army-Gun-Range
http://work.badassembly.com/#668453/NZ-Army-Gun-Range
http://work.badassembly.com/#668453/NZ-Army-Gun-Range
[...] and imprison the guilty.”The eyes have it Saatchi & Saatchi was shortlisted for its YouTube Sharpshooter campaign for the NZ Army at the Bees social media awards recently and it has just launched a new print and online campaign [...]