Apple’s Mac vs Pc campaign is getting a free re-invented with the release of windows 7 providing the creative teams a mass of new ammunition to play off. This is the latest in a string of rich media takeovers by Apple on the NY Times website, they are always full video and perfectly executed for the space available.
The engagement factor with takeover banners like this is huge, and that becomes even more so when the creative leads like it does for Apple. A perfect example of how to do engaging banner advertising, it’s not dead yet! As usual, it was created by TBWA / Media Arts Lab.