This is an interesting iPhone app from Belgium babyfood company Nutricia. Nutricia support new parents throughout Belgium and were looking for a way to offer support even before babies are born. They developed Baby Connection, an iPhone app that offers dual functionality that lets both parents get involved at every step of the pregnancy.

The app has a mum version and a dad version – and everything each parent adds is automatically synced with their partners’ phone. The app can even transform two iPhones into one big screen. It’s a pretty unique app in terms of look and functionality and is an interesting approach, which I’m sure we’ll see more of in the near future.

This app was developed by Duval Guillaume a communications agency in Antwerp and Brussels, they even came up with an interesting launch campaign.

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