We’ve seen some great projection mappings from NuFormer before. Here is a demo video of their latest technology which shows new interactive techniques combined with 3D video mapping. This latest addition of technology adds to the experience of the spectators by letting them interact with the projection. All types of branded content, logos or product placement can be incorporated in these interactive projection applications.
During this interactive projection test the spectators became the controller and interacted realtime with the building by using gesture based tracking (Kinect). Users could influence the content by using an iPad, iPhone or webbased application on both mobile phone and computers. For this test Facebook interactivity was used but any type of social media can be incorporated into the projection.
This is an exciting development for projection mapping and we’re looking forward to seeing this featured in some great camapigns.