Tonight is the night, the first of three State Of Origin battles begins in Sydney! So I thought it was timely that I post up my new Facebook App concept, it’s called Back Your State and we’ve built it specifically to take advantage of the crazy State Of Origin hype, banter and passion!
The Facebook app allows you to “Back Your State” and pledge your allegiance to either QLD or NSW by creating your own footy jersey complete with name and number. The app then saves your jersey image, allows you to tag it and finally make it your profile picture to show your friends exactly who you support. It also shows a scoreboard or NSW vs QLD supporters for good measure.
The app has been live for a few days and it put on 10,000+ fans yesterday alone. Thanks to all the guys for pulling it together in record time. Check out the Facebook app here!
Great co-branding for Aussie and XXXX. Thanks for the latter
And nice flow through the app. The last stage of the app required a popup which in my case was blocked and left me a bit stranded in the experience.
Well the app was an amazing success – 100,000 fans in 48 hours!
Hey All, update on the State Of Origin App – 150,000+ jerseys and counting!
One of the fastest growing app I have ever seen on Facebook. Well executed and organized…
Congrats mate!
Great App. is there a facebook app for NRL teams as well?
[...] Aden Hepburn at Digital Buzz, head of digital at [...]
Sorry – the NRL shut it down!