Nokia: The Open Song Project

Thu, Feb 14, 2013
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Interactive music videos are getting increasingly popular, more sophisticated and even more dynamic, so when Nokia went to launch the new Lumia 920 – it had to be done a little differently. Shot directly on the new smartphone’s HD camera, the campaign let users mix their own song, with the video to match and share that with friends however they liked… What do you guys think? Been done before? or cool way to frame it?

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