This is Nivea’s Nanotechnology Experiment that allows people to feel a human touch from anywhere in the world. It’s also probably Leo Burnett Madrid‘s Cannes entry for 2016! The experiment shows how technology can create a sense of touch between a mother and son living thousands of kilometres apart from each other, delivering a hug, just in time for Christmas.
The nanotechnology emulates human skin, and retains electrical impulses, to detect and transfer heat, movement, pressure and other “senses” that one might feel through the skin. And while the VR project does well to connect the mother and son, the video shows it better (no spoilers!). Enjoy.
NIVEA Presents The Second Skin Project https://t.co/vBxaoEinXL #Digital#Marketing
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#nivea .. La tecnologia aiuta ma non darà mai le emozioni di un vero contatto! https://t.co/K2fuDWfKcV
A koho byste na dálku obejmuli vy?
#NIVEA představuje virtuální doteky v “The Second Skin”. Vydržte do konce! #VR
https://t.co/mlYGCvMT9b
NIVEA Presents The Second Skin Project https://t.co/19RTuVaGuU
NIVEA Presents The Second Skin Project https://t.co/J5AWmVoNoo via @@digitalbuzzblog #nanothecnology #virtualreality
NIVEA Presents The Second Skin Project https://t.co/JTGl57V0Ux
NIVEA Presents The Second Skin Project – https://t.co/zcPXcWWSgN
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