Nissan: The Self Healing Paint iAd

Mon, May 13, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (7 votes, average: 3.86 out of 5)
1 Comment

Here’s a pretty cool iAd execution from Nissan to promote their new ‘Self Healing’ paint, an industry first. As readers browse through the ‘Economist’ iPad Magazine, and go to swipe past what looks like a standard car ad, readers scratch the car (complete with sound effects) a few times, before the scratches fade away and the iAd reveals it’s promoting new Self Healing paint. It’s a simple, smart execution, that ad just enough interactivity to an ad with out being over the top. Cool work from TBWA/G1 Paris.

Be Sociable, Share!
, , , , , , , ,

Posted by: