(7 votes, average: 3.86 out of 5)
Here’s a pretty cool iAd execution from Nissan to promote their new ‘Self Healing’ paint, an industry first. As readers browse through the ‘Economist’ iPad Magazine, and go to swipe past what looks like a standard car ad, readers scratch the car (complete with sound effects) a few times, before the scratches fade away and the iAd reveals it’s promoting new Self Healing paint. It’s a simple, smart execution, that ad just enough interactivity to an ad with out being over the top. Cool work from TBWA/G1 Paris.
[...] in mind is to create an ad which suits a tablet device. One company which has done this well is Nissan, who build an ad for non-scratch paint especially for use in news apps, taking advantage of the [...]