Nissan 370Z Augmented Reality Website (AR)

Thu, May 14, 2009

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Nissan Australia have today launched a very cool 370Z Augmented Reality Website created by Tequila. Potential buyers have been sent a cool DM piece, complete with a steering wheel cut-out that becomes the receptor for the new Nissan 370Z Augmented Reality application (or you can just print one). All you need is a web-cam, the steering wheel and this website address!

Its a pretty cool little experience, where you have control over the car directly in your hands, can set it on a showroom type spin or just move it around to check out all the details – it even has a virtual “book a test drive” button! Still not as amazing as the BMW Z4 Augmented Reality Website, but probably the first Australian agency to do this for an automotive brand. View the website here.

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Posted by: Aden Hepburn

2 Trackbacks For This Post

Augmented Reality – Integrating Your Consumer with Your Brand. | Virtualmob – Mobile Augmented Reality Says:
May 3rd, 2011 at 6:18 pm

[...] a few years now, but only recently made a push into digital marketing. Car manufacturers such as Nissan, MINI and Toyota, were quick to use augmented reality capabilities to show off their new models. [...]

Augmented Reality: Integrating Your Consumer with Your Brand. » Genuine is the digital agency for the age of engagement Says:
August 6th, 2011 at 12:24 am

[...] few years now, but only recently made a push into digital marketing. Car manufacturers such as Nissan, MINI and Toyota, were quick to use augmented reality capabilities to show off their new models. [...]

0 Comments For This Post

Augmented Reality – Integrating Your Consumer with Your Brand. | Virtualmob – Mobile Augmented Reality Says:
May 3rd, 2011 at 6:18 pm
[...] a few years now, but only recently made a push into digital marketing. Car manufacturers such as Nissan, MINI and Toyota, were quick to use augmented reality capabilities to show off their new models. [...]
Augmented Reality: Integrating Your Consumer with Your Brand. » Genuine is the digital agency for the age of engagement Says:
August 6th, 2011 at 12:24 am
[...] few years now, but only recently made a push into digital marketing. Car manufacturers such as Nissan, MINI and Toyota, were quick to use augmented reality capabilities to show off their new models. [...]