Behold. The Nike World Cup Campaign is here. They’ve been releasing those funny little teaser videos through YouTube over the last two weeks and with the release of this 3 minute film today, they officially kickoff a campaign that will ultimately see fans around the world write their own future though a unique experience on NikeFootball.com that will give fans the power to create personalised videos, photos and information that puts them on center stage at the world cup.
Fans can then take this personalised content to build their own Facebook campaign in an attempt to get noticed and selected for “The Chance” which is an elite Nike Academy football camp that is scouted by the English Premier League.
This will be a huge campaign, and I’m looking forward to seeing how it is exclusively rolled out through Facebook, YouTube and China’s QQ from tomorrow by Wieden + Kennedy.
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May 22nd, 2010 at 1:32 am
Am I the only one who feels it to much of the same old from Nike? Don’t get me wrong I think its impressive work just not memorable.
May 24th, 2010 at 8:04 pm
Hi great stuff,
Love the comedy and attention to detail.
The premise is great write your own future at a time when millions have pinned their hopes on the WC in S Africa!
Larger than life is NIKE!
They don’t latch on to soccer stars they use them to inspire even more!
Keep us posted!
Tyrone