Nike: The Film Room Case Study

Thu, Feb 9, 2012
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This is the Nike Film Room, an interactive experience that is part green screen, part basketball court helping to teach kids how to play ball like the pros. Kids watch pro basketball players produce signature moves on the court and then study their actions to make that move, before jumping onto the green screen court to try it themselves with special Nike coaches…

The outcome? Crack the moves and the installation by R/GA maps you into a printed poster!

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