(5 votes, average: 4.00 out of 5)
This was a cool experiential campaign from Nike to promote the Varsity Destroyer jacket. Teaming up with Koi Fusion, a popular food truck, Nike tweeted clues to followers in search of the Koi Fusion truck, once found, you had to check in with Facebook Places and then order a secret menu item… The Destroyer Burrito. Get there in time, with the right info and you scored a special Destroyer jacket + free Burrito. Great to see a little Facebook Places being worked into campaigns already!
Love this! I’ve been thinking a lot about how location-based marketing is incorporating challenge and destination into campaigns, and this is yet another great example. Is it too late to get a Destroyer jacket…?
[...] the Digital Buzz Blog describes [...]
[...] DigitalBuzz Share on Facebook Retweet this post Posted in Inovações, Redes Sociais, Vídeos Tags: [...]
[...] Ricordate: come nella vita di tutti i giorni, anche sui social network vale l’assunto che se in una conversazione siete sempre e solo voi a parlare, per quanto interessanti, prima o poi gli altri si annoieranno. Una case history di Nike e Facebook Places . [...]
[...] we’re not all at Nike status (yet) but this example of the Nike experiential campaign using Facebook is brilliant – Nike tweeted clues and sent people to Facebook to find out what [...]
[...] integrację oficjalnych kałanów firm z aplikacjami mobilnymi (przykładem może tu być kampania Nike Sneak&Destroy czy zapowiedzi marki GAP, która postanowiła rozdać 10 tysięcy jeansów, osobom, które [...]
[...] & Huan Nghiem Senior Copywriters: Bob Hall & Vinit Patil Links to coverage: Creativity DigitalBuzzBlog HypeBeast PFSK Freshness Mag Inside Facebook – one of the first uses of [...]