Nike: Sneak & Destroy On Facebook Places

Wed, Sep 15, 2010
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This was a cool experiential campaign from Nike to promote the Varsity Destroyer jacket. Teaming up with Koi Fusion, a popular food truck, Nike tweeted clues to followers in search of the Koi Fusion truck, once found, you had to check in with Facebook Places and then order a secret menu item… The Destroyer Burrito. Get there in time, with the right info and you scored a special Destroyer jacket + free Burrito. Great to see a little Facebook Places being worked into campaigns already!

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    Posted by: Aden Hepburn

    1 Comments For This Post

    1. Scott James Says:
      September 16th, 2010 at 2:29 am

      Love this! I’ve been thinking a lot about how location-based marketing is incorporating challenge and destination into campaigns, and this is yet another great example. Is it too late to get a Destroyer jacket…?

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