Nike: Sneak & Destroy On Facebook Places

Wed, Sep 15, 2010
1 Star2 Stars3 Stars4 Stars5 Stars (5 votes, average: 4.00 out of 5)
6 Comments

This was a cool experiential campaign from Nike to promote the Varsity Destroyer jacket. Teaming up with Koi Fusion, a popular food truck, Nike tweeted clues to followers in search of the Koi Fusion truck, once found, you had to check in with Facebook Places and then order a secret menu item… The Destroyer Burrito. Get there in time, with the right info and you scored a special Destroyer jacket + free Burrito. Great to see a little Facebook Places being worked into campaigns already!

Be Sociable, Share!
, , , , , ,

Posted by: