Nike “Run It” For The 2018 Winter Olympics

Sun, Feb 4, 2018
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Nike is jumping deeper into the entertainment space with this new music video spot in the lead up to the 2018 Winter Olympics. It’s called “RUN IT” featuring Jay Park and shows a snowboarder racing between abandoned snow covered cars, designed to be celebrating rule-breakers.

It’s all part of a campaign called “Impossible to Ignore,” which celebrates people who run their own path. Created by Wieden & Kennedy Tokyo, it’s just in time for the 2018 Winter Olympics taking place in PyeongChang, South Korea.

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