(5 votes, average: 4.60 out of 5)
I’m a sucker for data visualisations, and here is a pretty cool one created with 12 months worth of Nike+ run data from NYC, set as both a digital installation in-store, and as a reward with the Nike Free Run+ 2 City Pack series.
The reward allowed customers to sync their runs to create a custom data painting, that was provided as a high resolution print for them to take home. While the Innovation Lab at Nike managed to laser etch the runner’s name, the distance they ran and their run path onto a custom fabricated shoe box, which contained a pair of the ‘City Pack’ shoes from their city of origin.
A very nice piece of data visualisation from the guys at YesYesNo NYC.
[...] Strecke leuchten dicker, der umherlaufende Kreis stellt die Aktivität der Läufer da.[ via: Nike+ Dynamic Run Paintings | Digital Buzz Blog ] TweetÄhnliche Artikel:Nike+ Running Sportband Es war ja so klar. Als Nike+ auf den Markt kam, [...]
[...] box, which contained a pair of the ‘City Pack’ shoes from their city of origin. Source: http://www.digitalbuzzblog.com, via Gary [...]
[...] sync’d routes of runners. Don’t get it? There is a nice little video to show you how here. Posted by Francesca Boothby Filed in Featured, Tuesday Update No Comments » Tweet [...]
[...] 12 months worth of Nike+ run data from NYC, set as both a digital installation in-store and… read more [...]
[...] Check this out. Nike & YesYesNo create a really cool infographic. The end result is an advertisement played in stores as well as an award for customers as they get their own runs mapped on a high resolution custom data painting. Share this:TwitterFacebookLike this:LikeBe the first to like this post. [...]
[...] As per MarketingVox, “a new ad created by Nike might lead the way in marketers using their data in entirely an entirely new manner. The ad is based on a data visualization of 12 months worth of Nike+ run data from New York City, Digital Buzz blog writes. [...]