Nike: 8 Interactive Store Windows at Selfridges

Mon, Mar 4, 2013
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Most of you guys would remember the ‘Nike+ Innovation Center’ that was housed at Selfridges during the London Olympics, but what you might not have seen, were the 8, interactive/reactive kinetic window installations that helped to drag customers into the store.

From Kinetic drops that react to people walking past, to dunk-height jumping challenges and LED light flashing walls… All, along some seriously premium high-street exposure. Very cool.

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