(8 votes, average: 4.00 out of 5)
Most of you guys would remember the ‘Nike+ Innovation Center’ that was housed at Selfridges during the London Olympics, but what you might not have seen, were the 8, interactive/reactive kinetic window installations that helped to drag customers into the store.
From Kinetic drops that react to people walking past, to dunk-height jumping challenges and LED light flashing walls… All, along some seriously premium high-street exposure. Very cool.
[...] via Digitalbuzzblog [...]
please add the CREDITS 8x Interactive Nike Windows for Selfridges (London):
-Overall concept, design & creative direction:
…,staat creative agency
i.c.w. Nike Brand Design EMEA
-Interactive development & realisation: Random Studio
-Technical development & realisation: Jurlights
-Decor: The Set Company
-Photography: Ewout Huibers
Thanks for posting the credits Jochem!
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