Comments on: Nike Grid: Experiential ARG Campaign

By: Nike+ Graffiti Challenge Case Study | Digital Buzz Blog

Nike+ Graffiti Challenge Case Study | Digital Buzz Blog — Sun, 19 Jun 2011 08:22:13 +0000

[...] complete them in the real world, through the Nike+ running app. (almost feels a little like the Nike Grid campaign)As the teams of friends ran the actual routes, they turned into cool graffiti looking pieces of art [...]

By: Heather

Heather — Tue, 22 Mar 2011 08:46:57 +0000

I can’t view the video – it says that the video is private?

By: 7 ways mobile is being used | [insights]

7 ways mobile is being used | [insights] — Fri, 26 Nov 2010 16:02:37 +0000

[...] apps that take advantage the phone’s sensors and its always-on-us status. For example, with Nike Grid, the idea is to “run from phone box to phone box, street by street across London to claim the [...]

By: Run, London, run! « Copenhagen Playground

Run, London, run! « Copenhagen Playground — Fri, 18 Jun 2010 09:42:24 +0000

[...] Nike sent people running all over London, challenging them to claim as many streets as possible across 40 postcodes. To claim a street, participants had to dial their personal code at a specified phone booth. Read more on Digital Buzz [...]

By: Social Commerce Makeover: 7 Things Your Brand Should Be Doing Today – Summary & Link to Fluid Webinar | Social Commerce Today

Fri, 04 Jun 2010 08:04:06 +0000

[...] couponing, scavenger hunts, alternate reality games, and augmented reality? Take a look at Nike Grid campaign – and ask yourself what would be your brands version of [...]

By: 海外広告・宣伝事例を紹介 :ブログタイムズ BLOG » NIKE;都心生活者のスポーツ促進キャンペーン

海外広告・宣伝事例を紹介 :ブログタイムズ BLOG » NIKE;都心生活者のスポーツ促進キャンペーン — Fri, 30 Apr 2010 03:27:45 +0000

[...] buzz blog http://www.digitalbuzzblog.com/nike-grid-experiential-campaign-london/#more-3805 カテゴリー: BUZZ, SNS/Community, ヨーロッパ, 服飾／ファッションタグ: [...]

By: Jaan

Jaan — Fri, 23 Apr 2010 12:03:48 +0000

So you just have your mates standing near other phones boxes and call them to fill in your code… You need some GPS tracking to make this work to be honest

By: Nike Grid: Experiential ARG Campaign | Digital Buzz Blog « Transmedia Camp 101

Thu, 22 Apr 2010 10:19:59 +0000

[...] Nike Grid: Experiential ARG Campaign | Digital Buzz Blog April 22, 2010 siobhanoflynn Leave a comment Go to comments via digitalbuzzblog.com [...]

By: Pierre Foucart

Pierre Foucart — Wed, 21 Apr 2010 18:49:54 +0000

They could have made a partnership with Foursquare…

By: Katy Beale

Katy Beale — Wed, 21 Apr 2010 11:49:06 +0000

Which agency made it?

Comments on YouTube ring true – oh, it’s really urban / street – some black yoot in Hackney with graffiti / stencil style logos.

I like the idea of a phone box game though.

By: enkay

enkay — Tue, 20 Apr 2010 22:26:31 +0000

Interesting idea, not sure about the execution. As a runner I know that stopping to register my location, phonebox to phonebox, is about the last thing I want to do when I’m heaving myself along step by step in a sweety mess…

By: Charlie

Charlie — Tue, 20 Apr 2010 17:01:22 +0000

Cheatmode on: get me a car.

By: Aden Hepburn

Aden Hepburn — Tue, 20 Apr 2010 14:14:30 +0000

I’m looking forward to seeing what type of turnout over the 24 hours they get. Also wonder about cheating? You could tell friends your code and have multiple people working for the same team?

An exciting campaign, I love experiential / ARG.