Here’s the latest campaign from Nike and it’s pretty cool. Nike’s “Chosen”, brings together footage from skating, surfing, BMXing and snowboarding. Running along the same theme of “Just Do It” showcases extreme sports footage shot at night over two years in seven locations, Hawaii, Florida, New York, Los Angeles, Whistler, Aspen and Bali.
After the viewer is left inspired by the footage below they can then get involved in the contest on Facebook and at www.nike.com/chosen, inviting skaters, surfers, BMX riders, snowboarders and skiers to submit a video of their own. The winners, selected by fans, athletes and Nike, will have the chance to travel with the Nike team while enjoying exclusive Nike products and experiences.
Check out some of the other videos for Nike Chosen here on YouTube. This campaign is the work of Instrument, Portland who handled the digital execution 72andSunny who cut the commercial and Nemo, Portland who executed the Nike 6.0 branding. it looks great and certainly taps into the passion that followers of these extreme sports have. I can’t wait to see how many uploads Nike get with this one. What do you think?