(7 votes, average: 4.14 out of 5)
Let’s just say this isn’t your typical pavilion at a sporting event. This is Nike’s version, an 8 month brand experience project aimed to create the feeling of being ‘fast’ and I suggest, ‘fast’ is exactly what they made! The Nike Camp Victory Olympic Pavilion at the 2012 London games was setup in the middle of a sporting field for the general public to experience! Very cool project…
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[...] them the actual experience of being an athlete. See the Camp Victory Olympic Pavilion video here. Coke created an interactive building as a musical instrument. Consumers want to have a reason [...]