You’ve probably played with Nike’s “Free Face” campaign over the last few weeks, and this is the next instalment called “Building Twist”. Nike Building Twist is an interactive projection mapping experience controlled by a shoe that’s been wired up with a bunch of pressure sensors and plugged into an Arduino board, allowing users to literally twist a building like you can the shoe.

The pressure sensors control dynamic projection mapping installation in real-time, creating a very cool hands on experience for Nike. Built by the guys at Wieden + Kennedy Tokyo.

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