Nike Air Show: Digital Installation

Mon, Sep 6, 2010
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This is a great new Digital Installation for Nike by the guys at +Castro and BBDO Argentina. The installation brings to life the “Air” with a levitating shoe platform that suspends the new range of Nike Air shoes instore. But the cool thing about this is that if you are in store, or even online at The Nike Air Show, you’ll get to race the Nike Air shoes live by blowing into a microphone that takes the volume of air you are blowing and translates that into power for your Nike Air race! Love the installation and integration between in-store and online. Thanks Fernando!

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