(11 votes, average: 4.27 out of 5)
WOW. If this isn’t the coolest piece of ambient work I’ve seen in a while, I’d be scratching my head as to what would be… Check out this amazing ‘Live’ frozen moment from Nike’s ‘Jordan’ range of products for the new CP3.IV shoe, telling the story of how the new CP3 literally cuts through LA. Create by the guys at Wieden + Kennedy, the ambient ‘frozen’ art installation is ‘real’, in that it uses an entire chain of Chris Paul body doubles along Venice Beach. What do you guys think?!
this has been done before – Nagi Noda for Coke & in a music video. but still cool.
Like!
Possibly inspired by the work of Nagi Noda?
Love this! First saw the effect at the Psycho Buildings exhibition at The Hayward Gallery in London about three-years-ago. Really cool execution by Nike here.
What an excellent idea! This tactic really cuts through the clutter. A campaign like this can expect tons of viral buzz and earned media because of its creativity. Ideas like this resonate well with the YAYA market, 18-24 year olds, because it grabs AND keeps their attention.
Sam Presperin
PRAE
Mojo-ad.com
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Amazing! I really don’t know how they do it. They build real man our door or in the studio?
[...] Nike: Live ‘Frozen’ Moment Art Installation [VIDEO] [...]
Come on Wieden + Kennedy,you can do better than that, Nagi Noda,
Kim Gehrig,What goes around – Coca-cola TV Commercial Ad
That was in 2005