Nike: Live ‘Frozen’ Moment Art Installation

Tue, Oct 9, 2012
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WOW. If this isn’t the coolest piece of ambient work I’ve seen in a while, I’d be scratching my head as to what would be… Check out this amazing ‘Live’ frozen moment from Nike’s ‘Jordan’ range of products for the new CP3.IV shoe, telling the story of how the new CP3 literally cuts through LA. Create by the guys at Wieden + Kennedy, the ambient ‘frozen’ art installation is ‘real’, in that it uses an entire chain of Chris Paul body doubles along Venice Beach. What do you guys think?!

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