I thought this was a pretty interesting way to integrate social with a 10k race. The guys over at BBDO Argentina have taken Twitter into the real world as part of the We Run Buenos Aires 10k Run, where you won’t just have followers or be following people from now on, you’ll get the chance to challenge them in the real world as part of the 10k race and see who really follows who. I’m looking forward to seeing how it goes. The last Nike 10k race campaign from these guys was a seriously cool digital/social hookup from inside the race! (thanks Fernando!)
[...] cierto que la campaña tiene ya un tiempo, pero yo no la conocía [...]
[...] References: Nike 10K: Who Follows Who?, [...]