Next-Gen Immersive 3D iAds

Sat, Mar 19, 2011
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While you will have seen some pretty high-end iAds on Digital Buzz, iAds that tell stories through microsites, animations or even games… This new iAd platform from Cooliris and InMobi is built to deliver shorter, sharper, immersive 3D product experience ads in competition to what we’ve been accustom to with the big budget, rich experience ads we’ve seen paraded by Apple so far.

What I really like about this first glimpse, is the ads can utilise the accelerometer before being expanded by user interaction, which means you’ve got a seriously cool attention mechanic that helps generate the interaction while users are reading content. What do you guys think?

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