Check out this creative billboard from Newcastle Brown Ale. Debuted in the Gaslamp district in San Diego from now until the end of September this shadow art installation represents the brand’s tag line “The lighter side of dark”.
San Diego based agency Vitro created this shadow art installation using 3000 real-life Newcastle Brown Ale bottle caps. This video shows how the two New York shadow artists created this large scale public art piece. The 28 square foot shadow sculpture displays as an unusual looking billboard by day but transforms by night to reveal this striking image.
It’s great to see an innovative and imaginative idea come to life like that. Thanks Alicia!