Newcastle Ale Makes Crash The Superbowl Ad

Thu, Jan 8, 2015
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Who doesn’t love the Doritos “Crash the Super Bowl” campaign every year? Hell, even other brands love it so much they want to play. Well. Kind of. With Newcastle Ale, famous for NOT making a Super Bowl Ad last year, by releasing an ad, talking about how they didn’t make an ad, then instead, making a killer case study about that ad they didn’t want to spend the $4m on.

So this year, they’ve found another way to ‘crash’ the Super Bowl, by blatantly trying to enter the Doritos “Crash The Superbowl” campaign, with a seemingly homemade ad featuring their products, only it’s clearly illegal and late. Check out the case study video below for it. And this is just the start, more to come from Newcastle Ale for the Super Bowl. Weirdly, it’s only sitting at 20,000 views for all the headlines that hit today.

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