New Balance has launched a campaign called: “New Balance 365″. The campaign idea based on a collection of 365 cool short films that creatively engages consumers by asking them to “Explore Balance”.

The campaign was created by Mother New York in collaboration with Swedish film director Jesper Koothoofd. Except the campaign website, the project also has an iphone application where the users can get their daily dose of videos via mobile.

Check out the website or download the iphone application here.

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