Netflix has kept entertainment at it’s heart in this latest outdoor ad campaign, creating the world’s first ever real-time outdoor billboard campaign using only GIFs.
With the recent comeback of GIFs Netflix spotted a new and interesting way to make outdoor billboards more reactive and interesting in this campaign from Ogilvy Paris. For the streaming service’s launch in France, Netflix created 100 different GIFs, some of which “reacted” to current events and even things like the weather (a rainy scene from a film when it’s actually raining at a bus stop). Whether you love or hate GIFs you’ll have to admit that this is an interesting way to grab attention in a traditionally static ad space. Love it or hate it?
Netflix – Real-Time Reactive GIF Campaign http://t.co/804NtXXa5Z #nusigma
#RubikLife Netflix – Real-Time Reactive GIF Campaign – Netflix has kept entertainment at it’s heart in this latest… http://t.co/GYbP9sYlLL
http://t.co/6qDHzhOCnA
Netflix creating the world’s first ever real-time outdoor billboard campaign using only GIFs.
@Netflix – Real-Time Reactive GIF Campaign, love it! #digitalmedia – http://t.co/x5IaruXFJ3
RT @adenhepburn Netflix – Real-Time Reactive GIF Campaign http://t.co/GheV304cHe
Netflix – Real-Time Reactive GIF Campaign http://t.co/mMu4vopg3o I hope DOOH contextual GIFertising is a must do digital trend for 2015…
Netflix – Real-Time Reactive GIF Campaign #PR #socialmedia http://t.co/MufluinfUh
kfreberg: Netflix – Real-Time Reactive GIF Campaign #PR #socialmedia http://t.co/lc6vDN6rS8 http://t.co/LXegFwbo4Q
Pretty cool Netflix – Real-Time Reactive GIF Campaign – http://t.co/KZ90knCPeS #digitalmarketing #TrendInsight
Brilliant Netflix – Real-Time Reactive GIF Campaign #phygital @manishdiesel http://t.co/DbamBf9dwb
Netflix – Real-Time Reactive GIF Campaign #digitalmarketing http://t.co/tnSnaJrPIz
Netflix – Real-Time Reactive GIF Campaign http://t.co/jcHqb00sZT
Netflix – Real-Time Reactive GIF Campaign http://t.co/VFPEaXGGYq
Netflix – Real-Time Reactive GIF Campaign http://t.co/rhbLTKNFLT | https://t.co/sIZkSeiaQQ
The #Netflix #GIF by #Ogilvy#Paris http://t.co/sHxSBfKbPD #digitalmarketing #realtime #advert #campaign
http://t.co/WerTAnuGhy @DigitalBuzzBlog @netflix #DigitalOOH #Netflix
Fun #OOH campaign from @Netflix – Real-Time Reactive GIF Campaign – http://t.co/nDjdMk2hak #digitalmarketing
An outdoor billboard campaign using only GIFs? Yes please! http://t.co/aOmn5roY9b. Brilliant job @Ogilvy_Paris
Het is eens iets anders dan gewoonlijk, deze digitale GIF campagne van #Netflix http://t.co/aW2WqcC0fq
Reaction GIFs IRL (or at least DOOH): Netflix – Real-Time Reactive GIF Campaign http://t.co/0c2OKVUBYt via @adenhepburn
RT @adenhepburn Netflix – Real-Time Reactive GIF Campaign http://t.co/4qwIYZbrMP –> Cool
Netflix – Real-Time Reactive GIF Campaign – http://t.co/CAG13MKVBZ http://t.co/CAG13MKVBZ
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