Netflix – Real-Time Reactive GIF Campaign

Fri, Oct 31, 2014

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Netflix has kept entertainment at it’s heart in this latest outdoor ad campaign, creating the world’s first ever real-time outdoor billboard campaign using only GIFs.

With the recent comeback of GIFs Netflix spotted a new and interesting way to make outdoor billboards more reactive and interesting in this campaign from Ogilvy Paris. For the streaming service’s launch in France, Netflix created 100 different GIFs, some of which “reacted” to current events and even things like the weather (a rainy scene from a film when it’s actually raining at a bus stop). Whether you love or hate GIFs you’ll have to admit that this is an interesting way to grab attention in a traditionally static ad space. Love it or hate it?

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