There is a pretty cool National Geographic road show touring shopping centres in Hungary right now, an augmented reality installation that lets the thousands of people passing by interact with the type of content they would find on the National Geographic channel, from dolphins and dinosaurs to leopards, spacemen and lots more.
It works by placing a huge digital screen and high-powered camera in front of an AR marker that is stuck to the ground. As people step onto the marker, the content comes alive on the big screen in front of them. A neat little trick here was having what looked like a park ranger (or something!) who was there to help people interact with the augmented reality content and make the whole installation a little more interesting. Created by the guys at AppShaker.
[...] Vía: Digital Buzz [...]
This is fab – am loving the variety of elements especially the use of space with the use of the clouds & dolphins. The park ranger is a fab touch, half the difficulty of doing an event like this is that people do not know how to participate so brilliantly delivered. Would be great if the moment was then captured and posted to peoples walls on facebook so they could share the experience with all their friends and family.
[...] live augmented reality [...]
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[...] a fantastic experience. There have been some great other AR installations like this, including the National Geographic one, Lynx Angels Ambush and Forever 21.Help us share the digital goodness! Related Digital Buzz [...]
[...] a fantastic experience. There have been some great other AR installations like this, including the National Geographic one, Lynx Angels Ambush and Forever [...]
[...] advertisering’ characterized by a monologue of advertisers, media advertising is expected to engage the public. It was social media that had to some extent raised these expectations towards the media. The [...]
[...] a fantastic experience. There have been some great other AR installations like this, including the National Geographic one, Lynx Angels Ambush and Forever [...]
[...] National Geographic: Live Augmented Reality [...]
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[...] Video zum Thema [...]
[...] National Geographic: Live Augmented Reality [...]
[...] in a campaign and therefore the brand as well. A use of live augmented reality was used by National Geographic in Hungary. A good example of online sharing. This particular ad was developed by Appshaker who [...]
[...] Live augmented reality at the mall, from National Geographic. So we all know that augmented reality is coming. But how is it going to change our everyday lives? See this video at GOOD Design Daily. [...]
[...] [via digitalbuzzblog] [...]
[...] plein pied, et qu’on intègre par vidéo-projection d’autres acteurs et éléments … virtuels Comme exemple, voici les réalisations d’une agence londonienne – AppShake INDI – pour National [...]