NAB: The Honesty Experiments

Sun, Jul 1, 2012
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Here’s a nice little experiential campaign from Australian bank NAB. They launched their new Honesty Shouldn’t Go Unrewarded piece with a real time stunt that saw honest passersby thanked in real time for returning lost objects.

The stunt was set in a mall where shoppers were given the opportunity to return lost property. After returning the object, stunned shoppers began to see themselves on pop up on posters, tv screens and even on the top of a cake. Check out the video above which shows the rewarded people being thanked and their surprised reaction. This real-life piece is just the start of NAB’s new campaign that surrounds the notion of honesty. It’s a nice feel good piece from Clemenger BBDO Melbourne.

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