Well here it is… The new MySpace launches today and will begin rolling out globally over the coming month. But, the big question is, can this actually save them? Or is it just too late?
This is probably their first and last chance to claw back some market share from Facebook or risk continuing on the slide of death into oblivion. So, as you’d expect, this is a seriouly punchy revamp, in that the new site not only features a completely new interface, but it’ actually creating a fundamental shift in the entire MySpace direction from “A Place For Friends” to focusing soley on Gen Y (18-35) with a new vision to be “The leading entertainment destination that is socially powered by the passions of fans and curators”… or in English, they want to own social entertainment.
The biggest thing you’ll notice is the interface. They’ve moved to what is becoming a very trendy visual grid layout mixing imagery, video and topography. But really, the entire site has changed with everything from the home page right through to the profile / topic pages. Word is, they’ll have a seriously cool mobile experiencing launching in November too…
So, what do you guys think? Will this be enough to lure back GEN Y or is MySpace just too late?
MySpace, the abandoned mall :: http://j.mp/doRtEH
Funny, you couldn’t do a social campaign 3 years ago without having a MySpace strategy & now you’d have to be flogging music to even think of it.
It should be a cautionary tale for today’s social girl with the curl: Facebook. Don’t take your users (or advertisers) for granted or they’ll take their time & money elsewhere.
Funny, you couldn’t do a social campaign 3 years ago without having a MySpace strategy & now you’d have to be flogging music to even think of it.
It should be a cautionary tale for today’s social girl with the curl: Facebook. Don’t take your users (or advertisers) for granted or they’ll take their time & money elsewhere.
I am one of the few who has always detested facebook’s soulless lack of personality. Aside from which “apps” you add, the lack of any kind of personalization, to make it an extension of the individual user, has been a major turn off for me. I for one, hope that this renewal brings life back to the once spectacular myspace.