(5 votes, average: 3.80 out of 5)
Starbucks have created a series of new interactive storefronts in Toronto and Vancouver to promote the launch of the new My Starbucks Rewards program, utilising projected touch screen digital installations in their highest traffic windows.
The installations provide a touch experience around the famous Starbucks stars, revealing the various deals and rewards that the new program will offer customers. The installation looks great and clearly communicates the perks of the new rweards program, but I’m struggling to understand the benefits past showcasing a simple message on touch…
It’s a great piece by BBDO, Blast Radius and The Media Merchants, but I really think the idea could have been pushed a bit further in such a great space. What do you guys think?
Nice idea but it doesn’t feel impressive enough – perhaps the screen’s too small or the message is not that exciting.
Incidentally, I heard the virus in the new film Contagion spreads from people all touching a Starbucks window.
Haha. Great comment Julian!
I would have to agree, it seems like a bit of a anticlimax for the curious consumer. It’s advertising a rewards program but they aren’t being rewarded?? Umm, I thought that would be obvious.
[...] Digital Buzz Blog, I see that Starbuck’s in Toronto and Vancouver are installing some interactive windows to [...]
It’s cool looking, but given what Ralph Lauren and others have been able to do in their “interactive” windows, one would expect this to be something beyond just giving information.
totally agree! it’s so under utilized