My Starbucks Rewards Interactive Window

Fri, Oct 21, 2011
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Starbucks have created a series of new interactive storefronts in Toronto and Vancouver to promote the launch of the new My Starbucks Rewards program, utilising projected touch screen digital installations in their highest traffic windows.

The installations provide a touch experience around the famous Starbucks stars, revealing the various deals and rewards that the new program will offer customers. The installation looks great and clearly communicates the perks of the new rweards program, but I’m struggling to understand the benefits past showcasing a simple message on touch…

It’s a great piece by BBDO, Blast Radius and The Media Merchants, but I really think the idea could have been pushed a bit further in such a great space. What do you guys think?

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