It seems more and more brands are looking to create richer print ads. But I still find the innovation examples around it few and far between. So here is a great example of a brand trying something new in the Jewellery sector. This Interactive Print Ad is designed for a smartphone to be placed into the position of a hand, loading a rich mobile site that allows users to flick between various bracelets and rings positioned on the virtual hand.
From there, readers can find out more information about each piece and then locate their nearest store, complete with maps. Pretty cool. And great to see print innovation. Created by Agency .V.