MTV Mobile Europe has launched a cool new integrated campaign ‘GIF ME MORE PARTY’, to showcase the features and functions that MTV Mobile offers. The part of this campaign that I love the most is the digital offering, MTV have partnered with Buzzman Paris. to bring us an interactive, multi-viewpoint web experience, set to a Death Grips track, that lets you experience a poolside party from any one of the 50 different featured characters. This digital experience merges an interactive video clip, music artistic collaboration, gaming and media platform. Have a play here and join the poolside partygoers at www.gifmemoreparty.com.
This is a great way to keep the audience entertained and interacting whilst feeding through features of MTV Mobile. I expect we’ll see more of these interactive, gaming style campaigns and they’ll just keep getting better and better.